Privacy Policy

This Privacy Policy (also referred to as “Notice”) describes what personal information we collect, how we collect and use your personal information, to whom we disclose your personal information and why, the measures we take to protect your personal information, and the choices you may have regarding our use of your personal information. This Notice covers our websites, mobile apps, and related services where this Notice is posted (“Sites”), which are located in and made available exclusively for users located in the United States and Puerto Rico. You agree that your use of our Sites signifies that you have read and consent to our Terms of Use and to the collection, use, and sharing of your information as detailed in this Notice, which is an integral part of our Terms of Use.

Personal Information We Collect

We collect or receive the types of personal information in the following list, which depends on the products or services you use from us, as well as your device or account settings. Not all types of personal information listed below will be collected or received about every person who visits our Sites and we will not collect any information that is prohibited by, or for which we cannot gather adequate consent under, applicable law.

• Basic Personal Contact Information, such as your name, physical address, email address, telephone number, and other similar basic identifiers;
• Device and Account Identifiers, such as account login information, Media Access Control (“MAC”) address(es), Internet Protocol (“IP”) address, cookie IDs, mobile ad IDs, device or software settings and version information, and social media account information;
• Internet Usage Information, such as your browsing or search activity as well as your interactions with our websites, mobile applications, emails, or advertisements, your methods of accessing this information (to determine if you are a human or a bot) such as your ability to recognize visual patterns or your keyboard, mouse, touchpad, and/or touchscreen usage patterns;
• Commercial Transaction Information, such as purchase and transaction history information (such as products or services you have purchased or returned, the price and taxes paid, and shipping information), product reviews, and sweepstakes and contest entries;
• Communication Detail, such as content of communications to or from Argo Wells Properties, public communications you make, or communications where Argo Wells Properties is otherwise included or copied such as emails, text messages, call or chat logs, social media posts or direct messages, online reviews, survey responses, voicemail and recorded phone calls, mailed letters, calendar information, or other similar communications;
• Demographic Information, such as age, gender, citizenship, ethnicity, date of birth, family or marital status, household income, education, professional and employment information, shopping or other preferences, and other demographic information;
• Financial Information, such as credit or debit card numbers, bank account numbers, and payment preferences;
• Biometric Information, such as your facial geometry;
• Identification and Background Check Information: Government-issued identifiers and identification (e.g., national identification numbers, driver’s license numbers), background and criminal check information, such as reported credit history and criminal convictions; and
• Inferences, analyses, targeted-marketing audience segments, reports, and other models based on any of the information listed above such shopping or Site usage patterns and behaviours.

How We Use Your Personal Information

We use personal information we collect for purposes related to operating and improving our Sites and providing products and services to you and third parties such as:

• Providing services such as customer and technical support, account set-up and maintenance, processing and communicating with you regarding payments, orders, transactions, and the products and services we provide;
• Verifying your identity;
• Advertising (including targeted advertising based on your preferences) of products and services of us or third parties to you;
• Monitoring, analysis, and auditing of transactions, user engagement and behaviour, Site functionality, and advertising to audit and ensure compliance and effectiveness;
• Responding to communications or interactions with you and providing you transient services such as non-targeted advertising while you interact with our Sites;
• Maintaining the safety, security, quality, and integrity of our Sites, products, and services and detecting or preventing fraud and illegal activities;
• Verifying and maintaining the quality or safety of our services or devices and improving, upgrade, or enhance them;
• Debugging and other activities to maintain, correct, or improve the quality of our systems and online services;
• Conducting business analysis, such as analytics, projections, identifying areas for operational and programmatic improvement;
• Logging and analysing interactions with our Sites to understand how you interact with our Sites to personalize the user experience and content (including advertising and messaging campaigns);
• Utilizing analysis, machine learning, algorithms, business intelligence and analytics software, and artificial intelligence to make or compile inferences, analyses, targeted-marketing audience segments, and reports based on identifiable and aggregated non-identifiable personal information to improve our products and services and for advertising;
• Processing employment application, including verifying statements made on any application and performing background and credit checks;
• Conducting research and development, including undertaking internal research for technological development and demonstration; and
• Maintaining compliance with legal and regulatory requirements, investigating, defending, or prosecuting claims or disputes relating to our Sites or other properties, products, or services.

How We Collect Personal Information

We collect and compile personal information from multiple sources, both online and offline, directly and from third-party sources using different devices, sources, and technologies.

You Provide it to Us

When you interact with or visit one of our Sites you may provide us personal information while engaging in activities such as:

• Creating an account on, interact with, and/or provide search terms or preferences on one of our websites, mobile services, or interactive screens or directories at our retail shopping destinations (e.g., the Argo Wells Properties mobile app, Argo Wells Properties Search®, the Argo Wells Properties Galleria®, the Premium Argo Wells Properties VIP Affluent Loop®, or the Argo Wells Properties Mobile Affluent Loop Club)
• Purchasing Argo Wells Properties® Giftcards, Royaltycards, Payment Intraswift™ Networkcards;
• Signing-up and/or participating in our programs or promotions, such as the Argo Wells Properties® Credit Card program;
• Contacting us for customer support or any other purpose, including by the use of voicemail or call recording technology (in compliance with applicable law);
• Posting content to one of our websites, mobile services, or social media pages such as solicited or unsolicited content you generate, ratings, reviews, feedback, or contest or survey entries;
• Participating in a contest, sweepstake, promotion, or survey;
• Interacting with or using services on our websites, mobile applications, or interactive screens or directories in our retail shopping destinations that rely on audio, video, or photographic images you supply though our device’s or your device’s camera(s) or microphone(s) or recordings you otherwise make and submit to us to provide you a service (e.g., promotional social media filters, virtual photo frames, product scanning, or voice search).

We Collect it Automatically

When you visit our Sites or interact with our advertising or other communications with you (such as clicking a link in an advertisement or e-mail), we automatically gather personal information about you such as device and account identifiers and internet or network usage information. 

Unless prohibited by applicable law, we gather precise geolocation information from your device using technologies deployed in our online retailer pick up and shopping destinations such as Wi-Fi and Bluetooth beacons if your device’s location sharing settings (which you can change) allow it. Bluetooth beacons allow us to show you products that you have search on our sites and may interest you while you are at the location of one of our retailers or merchants based on your preferences or other data we have collected about you.

If your device has GPS enabled and you have allowed your GPS location to be shared with us or you otherwise indicate your position or preferred retail shopping destination on an interactive map or drop-down on one of our Sites including services such as Argo Wells Properties Search, we can show you the Argo Wells Properties retailers or merchants destination(s) closest to you and can provide you a path to navigating through such destination(s) to store(s) that contains item(s) of interest to you (based on search terms and results or preferences you provide to us). 

We Get it from Businesses Affiliated with Us

Companies that share common ownership or management control or that are our partners in certain ventures (“Affiliates”) may share information with us about you.

We Get it from Unaffiliated Third-party Sources and Public Material

We get additional personal information about you from third-party or publicly available sources (such as third-party device and browsing data, bot detection results, social media posts, and background and public record search results), with the aim of enhancing the accuracy and completeness of our records, verifying your identity, qualifying you for services, refining the quality and customization of our services, enhancing the attractiveness and relevance of our advertisements, to fight spam and abuse, and bolstering our fraud prevention efforts.

Who We Disclose Personal Information to and Why

We disclose the types of personal information described in the Personal Information We Collect section above with the types of third parties described below.

Businesses Affiliated with Us

We disclose your personal information with Affiliates for the promotion and/or cross promotion of our Sites or other products and services of us or our Affiliates, or to provide to Affiliates or receive from an Affiliates the types of services described in the rest of this section.

Service, Technology, and Advertising Vendors

For the purposes described below, we disclose personal information to the types of vendors described below, which may be Affiliates in some cases. We also provide insights and other related aggregated non-identifiable data and reports (“Insights”) to the vendors listed below and potential or existing retail tenants at our Sites. These Insights are produced by compiling and analysing (by manual or computational means and by us or a vendor) the personal information of many individuals (e.g., the shopping preferences, demographics, or transactions of many users) from any combination of the sources referenced in the how we collect personal information section above from which we will remove information identifying you before sharing.

Providers of Service to Us

We provide personal information to vendors that provide services to us such as third-party payment processors, point-of-sale software and hardware providers, order fulfilment and shipping vendors, security and management companies, providers of localized content and video or other content recommendations, employment applications, recruitment vendors, verification vendors, and technical or administrative vendors that help us host, maintain, secure, analyse, improve, and fight spam and abuse of our Sites.

Providers of Service to You

We provide personal information to vendors that provide services directly to you that we may refer or market to you. Some of these services may be co-branded with our trade names or logos. These direct service vendors, whether co-branded or not, maintain their own separate privacy notices (posted on their website or mobile app) and are prohibited from using the personal information we disclose to them for any purpose other than providing products and services that are agreed upon with us.

Advertising and Data Technology Vendors

We provide personal information to advertising vendors such as advertisers, marketing service providers and agencies, advertising technology providers, and website, mobile application, and social media usage analytics platforms with which we, advertisers, or our collaborators work. 

• Advertisers. We provide opportunities at our Sites for businesses to advertise to you in various physical or digital formats. Digital advertisements we provide to advertisers may include pixels, cookies, or other tracking technologies that collection information about you to analyse the effectiveness of such ads. 
• Digital Media Providers. We disclose personal information with providers of external websites (e.g., entertainment, news, Affiliates, and search websites), mobile applications, and social media platforms that you may visit to help us serve relevant ads to you on such digital media outlets and to help us analyse the effectiveness of such ads. 
• Advertising Technology (Ad Tech) Providers. We provide personal information to Ad Tech providers such as data activation, curation, and identity platform providers, and digital (e.g., email, website, mobile device and application) advertising agencies, buyers, sellers, and technology and research providers. These Ad Tech providers may employ cookies, pixels, beacons, device geolocation and MAC and IP address identifiers over Wi-Fi, and similar technologies to serve you targeted advertising either on or external to our Sites.
• Data Technology Providers. We provide personal information to providers of data management, automation, and analysis technology such as customer relationship management platform providers, and providers of automation, analysis, machine learning, algorithm, and business and artificial intelligence data services.
• Analytics Providers. We provide personal information that is aggregated by providers of analytics regarding traffic at and performance of our Sites and retail shopping destinations and the effectiveness of our advertising such as Google Analytics and Portude.

Government, regulatory, or law enforcement agencies

We will disclose your personal information to government, regulatory, or law enforcement agencies if we believe the disclosure is necessary or appropriate to comply with regulatory or legal requirements, or to protect against, or aid in the investigation, prosecution, or defence of, any alleged crime, any alleged threat or violation of our or any third party’s safety, or property, legal, equitable, human, or other rights in any way related to our Sites.

How to Set Your Preferences

Please note that the methods of opt-out referenced in this section may only work per browser and/or per device requiring you to request such opt outs from multiple browsers and/or devices.

Marketing Communications

We may periodically send you promotional materials or notifications related to our Sites or our, our Affiliates’, or third-party advertisers’ other products and services if you opt-in (provide advance consent) to receiving such marketing communications from us. We send such promotional materials or notifications by mail or electronic means such as e-mail, website, social media, and mobile (push, text, or in-app) notifications including contextual and interest-based (targeted) advertising.

To Opt-out or Unsubscribe

If you no longer wish to receive promotional marketing materials from us, you may opt out of receiving such materials by the following methods:

• Email (only): To unsubscribe from marketing emails from us (only) click on the unsubscribe link in the footer of the email you received or the website on which you created the related account.
• Text Messages (only): You may unsubscribe from text (SMS and MMS) messages by following the prompt provided on our messages or by sending a text to 74666 (BELECI) with the word STOP. We will work to comply with your request promptly.

Interest-Based Advertising

Interest-based (or targeted) ads are ads optimized for you based on your preferences or inferences we or advertising vendors make about you.

• Opt out of interest-based ads on your mobile device. Mobile devices offer options for opting in or out of interest-based advertising. Please refer to your device settings and instructions for additional information.

Even if you opt out by one of the methods in this section of the Notice, you may still receive communications from us (i) by other methods and on browsers or devices for which you have not opted out or (ii) regarding an order you place, customer support request you make, or other communication directed to or relevant to us that you initiate before or after you make an opt out request.

How We Secure Your Personal Information

We use commercially reasonable administrative, technical, personnel, and physical measures designed to safeguard information in our possession against loss, theft, unauthorized use, disclosure, or modification. We take reasonable measures to limit access to this data to authorized personnel who need to know that information to perform, develop, or improve our services and Platform. However, the confidentiality of information transmitted over the Internet cannot be guaranteed. We urge you to exercise caution when transmitting Personal Information over the Internet. We cannot guarantee that unauthorized third parties will not gain access to your information; therefore, when submitting personal information to us, you do so at your own risk.

How Long We Retain Your Personal Information

We will retain your Personal Information for as long as necessary to provide our services, including the Sites, and as necessary to comply with our legal obligations, resolve disputes, and enforce our policies. We will not retain your personal information longer than reasonably necessary for the purposes for which the information was collected.

Children’s Privacy

Our Sites are for a general audience, not targeted to children, and we do not solicit or knowingly collect personal information from children 13 years of age or younger.

Links to External Sites and Content

We may provide links to external content sources that are not owned or operated by us such as websites, mobile applications, and streaming or other media content platforms maintained by Affiliates, external businesses, governmental units, or individuals. We are not responsible for the privacy or security practices of these external content sources. We recommend that you familiarise yourself with the privacy notices and practices of the providers of such external content sources, which are not governed by our notice.

Contact Us

We welcome all requests, suggestions, and questions concerning our use of your personal Information. E-mail us at privacy@Argo Wells Properties.com